AGENDA

Monday, July 29

4:00 pm – 7:00 pm
Registration, Badge Pickup and Happy Hour (sponsored by PGA of America)

Fairway Foyer

Meet the PGA of America Player Engagement Team

Tuesday, July 30

7:00 am – 10:00 am
3:00 pm – 6:00 pm
Registration & Badge Pickup

Fairway Foyer

8:00 am – 4:00 pm
Yamaha Golf Outing

The Club at Pasadera

8:00 am — Shuttles depart to The Club at Pasadera
8:30 am — Breakfast
9:45 am — Welcome and golfers in cars
10:00 am — Shotgun start
12:00 pm – 2:00 pm — Lunch on the course
Reception immediately following play
4:00 pm — Shuttles return to Monterey Plaza Hotel & Spa

6:30 pm – 8:30 pm
Toptracer Opening Reception

Monterey Plaza Hotel – Upper Plaza & Dolphins Ballroom

Wednesday, July 31

7:00 am – 4:30 pm
Registration & Badge Pickup

Fairway Foyer

8:00 am – 8:45 am
Breakfast

Monterey Bay Room

8:50 am – 9:00 am
Opening Remarks

Cypress Ballroom

Jay Karen
CEO, NGCOA

9:00 am – 9:55 am
Data Discovery, Part 1 — Does Our Industry Exceed U.S. Consumer Indicators?

Cypress Ballroom

Greg Nathan | President & CEO | National Golf Foundation
Christina Adams | Partner | McKinsey & Company

We’ll set the table for a powerful day of MCOR24 education by diving straight into the must-know metrics impacting your golf businesses and our nation as a whole. Greg Nathan, CEO of the National Golf Foundation, will share exclusive findings from NGF’s renowned “State of the Industry” including a look supply/demand movement, on-course/off-course metrics, marketing/data/social trends, and more to help you map a better route to operational success. Plus, McKinsey’s Christina Adams returns to MCOR to provide unparalleled consumerism coverage and insights, and share what consumer trends will be impacting your future business models and strategies.

9:55 am – 10:45 am
Data Discovery, Part 2 — Hone In on Hospitality, Travel, and New Benchmarking Perspectives

Cypress Ballroom

Bo Finneman | Senior Partner | McKinsey & Company
Jim Koppenhaver | President | Pellucid Corp.

Bo Finneman, Senior Partner with McKinsey & Company, will continue consumer analysis with a focus on new findings and revelations on hospitality, travel and tourism — critical data for resort and destination clubs to better understand their customers. Then, Pellucid Corp’s Jim Koppenhaver will wrap up the morning’s “Data Discovery” with an examination of some of the most compelling results and trends he’s tracking across the local, regional and national golf benchmarking sphere — numbers that are sure to identify where operators are outpacing their competition, and contrarily, where they may be falling short.

10:45 am – 11:00 am
Networking Break
11:00 am – 12:00 pm
Workforce Forecast: Tracking New Labor and Liability Strategy

Cypress Ballroom


Emily Decker
| Chief Legal Officer | Invited
Loretta Raftery, Esq. | Founder & Managing Partner | Raftery Law Group and HR/Labor Solutions, Inc.
(Moderator) Michael Williams | Executive Director, Cyrano Communications | Contributor, Golf Business

When considering your HR strategy, sticking with the status quo is NOT an option — especially when taking into account constant shifts in workforce regulations and continual changes in labor laws. Workplace and legal industry experts Emily Decker and Loretta Raftery will cover the state of the workplace, examine its complexities and related costs (claims, independent contractors, general liability, workers compensation and more), and share methods for spending less on these items which can ultimately bolster your bottom line.

12:00 pm – 1:00 pm
Lunch/Networking – Buffet

Upper Plaza

1:00 pm – 2:00 pm
Advancing Agronomy: Reality-Based Approaches to Embracing Next-Gen Maintenance

Cypress Ballroom

Joe Guerra | Owner | Fripp Island Golf & Beach Resort

From autonomous mowers and cutting-edge, eco-friendly equipment to AI-powered irrigation systems, it’s clear that the future of turf maintenance is upon us. But adopting this innovation throughout your facilities is easier said than done. Join us for a reality-based approach for operators phasing out of old equipment and systems, and embracing the future of agronomy. Joe Guerra, Owner of Fripp Island Golf & Beach Resort (SC) — and one of the original creators of NGCOA’s annual MCO retreat — will moderate this panel featuring leading executives and experts from golf’s preeminent turf maintenance companies. Learn the strategy behind the facilities finding success implementing the next generation of agronomy, and realistic approaches to increasing productivity, improving efficiency and cutting costs.

2:10 pm – 3:20 pm
Executive Panel: Capital Conversations

Cypress Ballroom

Jim Hinckley | CEO | Century Golf Partners
David Pillsbury | CEO | Invited
Tim Schantz | CEO | Troon
Steve Skinner | CEO | KemperSports
(Moderator) Jordan Klein | Managing Director | Robert W. Baird & Co. Incorporated

This GMC power panel of Jim Hinckley, David Pillsbury, Tim Schantz, and Steve Skinner, offers unparalleled insights, analysis and predictions for near and long-term. Jordan Klein returns to moderate this candid discussion, which will include lively commentary on capital markets, mergers and acquisitions, and the overall state of the golf management operational landscape. You’ll hear, and more importantly learn, from these experienced, successful CEOs on how they lead their impressive operations.

3:20 pm – 3:30 pm
Networking Break
3:30 pm – 4:30 pm
Closing Q&A

Cypress Ballroom

John Kasich | 69th Governor of Ohio (two terms) | Author, Political Analyst & Commentator
Jay Karen | CEO | NGCOA

After a storied career in both the public and private sectors, including a high-profile run for President in 2016, Gov. John Kasich has a panoramic view of both corporate and civic leadership — and unparalleled experience in America’s public policy, fiscal policy, and foreign policy. We’re honored to welcome Gov. Kasich as he sits down with NGCOA CEO Jay Karen to talk about the upcoming election and the crucial legislative items which hang in the balance. A paragon of compassionate leadership and arguably one of the most respected voices in American politics, Gov. Kasich believes in the power that individuals can have when they work to build unity through shared ideals of responsibility, innovation, and joy in confronting life’s challenges. After the interview, Gov. Kasich will take questions from the audience. This final session promises to be both purposeful and powerful.

John Kasich
69th Governor of Ohio (two terms)
Author, Political Analyst & Commentator

5:00 pm – 9:00 pm
Pepsi Closing Reception

Pebble Beach Golf Links® Fairway One™

Fabulous food and friendly competition is the ideal way to wrap up MCOR24. Shuttles will leave the Monterey Plaza at 5:00 pm and head to the Pepsi Closing Reception at the Pebble Beach Golf Links® Fairway One™ Complex, a new event space at the foot of the lush first fairway. You’ve never seen a view of Pebble Beach Golf Links like this: take in unique views of the green from expansive floor-to-ceiling windows as you enjoy a strolling dinner, beverages, musical entertainment and activities.

Then you’ll meander onto the picturesque terrace patio, grab a golf club, and partake in a roaring round of Glow Golf on the first tee! Take three swings to land your glowing ball into the target; closest to the pin wins a prize! After an evening of great food, networking and fun, board the shuttle back to the Monterey Plaza Hotel.

Continuing Education Units

MCOR24 education sessions will be eligible for continuing education credits from the PGA of America, as well as the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA).