Monday, July 22
4:00pm – 7:00pm
Tuesday, July 23
6:30am – 11:00am
3:00pm – 6:30pm
8:00am – 4:00pm
Yamaha Golf Outing
Bayonet and Black Horse Golf Club
Black Horse Golf Course
|8:15am||Shuttles depart to Bayonet and Black Horse Golf Club from the|
|Monterey Plaza Hotel & Spa front lobby|
|9:45am||Welcome and thank yous; golfers to carts|
|10:00am||Shotgun Start Black Horse Golf Course|
|Lunch stations on course|
|3:30pm||Shuttles depart to the Monterey Plaza Hotel & Spa|
Bayonet & Black Horse Golf Courses have emerged as popular public and championship courses, and continue to hold their place amongst the best golf courses on the Monterey Peninsula. Both courses are steeped in rich tradition, and have played host to PGA Tour greats such as Palmer, Nicklaus, and Watson, as well as several U.S. Presidents and foreign dignitaries. MCOR attendees playing in the Yamaha Golf Outing will play Black Horse, a longer, more challenging “championship golf course” with the most breath-taking views of the Monterey Bay imaginable. With long rolling fairways, “championship golf tees,” and alluring panoramic views of the Monterey Bay, Black Horse will not only take your game through its paces, it will also captivate your soul.
Proper golf attire is required. All players must have collared shirts. Cutoffs, t-shirts, denim jeans, and tank tops are not allowed. Black Horse encourages the use of soft spike shoes but are not required.
Black Horse Golf Course is offering a 20% pro shop discount on all soft goods the day of the event.
7:00pm – 10:00pm
The Toro Company Opening Reception
Monterey Bay Aquarium
Shuttles to Toro Reception at Monterey Bay Aquarium
Depart Monterey Plaza – Front Lobby at 6:50pm
Return to Monterey Plaza – 10:00pm
Enjoy an unforgettable evening at the Monterey Bay Aquarium’s million-gallon Open Sea exhibit. While you dine on various local specialties and continue the day’s conversations with new and old friends, explore a mysterious and mesmerizing world of marine life. Watch with amazement and wonder as powerful tunas speed by, sardines swirl in silver schools and sea turtles glide lazily by.
Wednesday, July 24
7:00am – 5:00pm
8:00am – 9:00am
Breakfast (MCOs & TROs)
9:00am – 9:15am
Welcome, Introduction of the Agenda and Brief NGCOA Update
To All the Economists I’ve Loved Before
This presentation supplies detail discussions regarding, global, national, and regional economic performance using the most current data available. Special attention is devoted to certain aspects of economic life, including the performance of financial, labor, real estate, and construction markets.
A Look at Ratings Beyond the Stars
Genna Gold | Senior Manager of Business Outreach | Yelp
Companies like Yelp collect a lot of data beyond the reviews customers post. What information can be mined from beyond that 4-star rating? Genna Gold, Senior Manager of Business Outreach, will share a look inside the data collected to find out who your customer is and what they want from golf and hospitality experiences.
Why Data Matters: Lessons Learned in Phoenix
Mike Loustalot | Co-Founder | The ORCA Report
Seventy-five golf courses share rounds and revenue data with ORCA in Phoenix, Arizona. We’ll use this case study to share the market level green fee performance data, the three-year trend, and how different segments of mix and booking channels are performing, showing you how to use this information in your own regions. All markets can benefit from confidentially sharing data and learning how to leverage the data to grow green fee revenue.
12:00pm – 1:00pm
Lunch (MCOs, TROs & TAOs)
1:00pm – 1:30pm
1:30pm – 2:30pm
How Travelers Think, and Why You Should Care
Chris Davidson | EVP/Insights & Strategy | MMGY Global
Chris will share the most current leisure travel research from MMGY Global’s Portrait of American Travelers®, the industry’s most respected and insightful survey of the emerging vacation habits, preferences and intentions of American consumers. He’ll provide valuable insights into how, where and why people travel, highlighting the destinations travelers most want to visit in the year ahead. He’ll explore the popularity of golf, culinary experiences, and other leisure activities, and explain the growing desire people have for unique experiences in lieu of the accumulation of material possessions.
Chris will offer his perspective on why it doesn’t make sense for marketers to develop generic Millennials strategies, and how campaigns targeting affluent consumers may not yield the optimal results for those seeking to attract luxury travelers. He will also reveal the various ways that travelers define concepts like relaxation and exploration in travel. You’ll learn how to go beyond demographic targeting to define, reach and influence travelers based more on life stage priorities, interests and values.
2:30pm – 3:30pm
Voters Guide to Healthcare
Den Bishop | President | Holmes Murphy & Associates | Health Care Issues Expert & Author
It is no secret that healthcare might be the single most important topic for the upcoming election and one of the largest pain points you have as an employer. Healthcare sits at the intersection of politics and business. The discussion is political without being partisan and honest without being angry. Den is known as one of the most engaging and knowledgeable thought leaders on this topic. Enjoy this colorful presentation where Den pulls back the curtain on what is really going on with our healthcare system and the role employers have in health and in health insurance.
3:30pm – 4:00pm
4:00pm – 5:00pm
Closing Session—Insights From Secretary Condoleezza Rice
With vast experience in government, academia and the commercial world, NGCOA members will gain invaluable insight in areas that are certain to touch your business, no matter where you are or what size you may be. Even the local golf course is not immune from the effects of globalism, political and economic uncertainty, shifting demographics and more.
NGCOA CEO Jay Karen will engage in a meaningful conversation with Secretary Rice about where these issues intersect the American economy and the golf industry. Read her full biography here.
5:00pm – 5:15pm
6:00pm – 9:00pm
entegra Strolling Reception & Dinner
Join us on the Upper Plaza—the hotel’s expansive oceanside terrace that offers panoramic 180-degree views of the Monterey Bay and the surrounding coastline—for one last “Taste of Monterey.” You’ll choose local cuisine from various dinner stations, and enjoy a full open bar. Don’t miss this final evening of socializing, networking, and admiring the coastal scenery.