Dear Multi-Course Owners and Resort Operators,

I am excited to introduce you to Priswing, the cutting-edge dynamic pricing technology that’s elevating the player experience while driving substantial financial growth for golf courses worldwide.

Unique among all tee sheet dynamic pricing solutions, Priswing is driven by a powerful machine learning algorithm that monitors and analyzes conditions to respond with optimal pricing strategies. Calculating the impact of weather forecast, historic demand, and booking behavior, Priswing aligns tee time prices to player demand, capturing 20% more revenue on average. With accompanying business intelligence tools, robust customization options, and segmentation capabilities, the Priswing platform is uniquely positioned for the complex needs of multi-course and resort operations.

Amid an evolving industry, responsive pricing enables your business to adapt to the changing needs and expectations of golfers while creating new revenue opportunities and increasing profitability. We look forward to connecting with you and sharing more about Priswing and how it can unlock the full potential of your tee sheet.

Sincerely,
Michael Storey

Priswing is the pricing engine and business intelligence platform built specifically for golf. It helps operators capture more revenue and run a more efficient tee sheet by aligning price with true demand, before it shows up.

Powered by machine learning, Priswing works directly within your existing tee sheet to analyze historical performance, real-time booking behavior, weather patterns, and course-specific dynamics to continuously forecast demand and adjust pricing accordingly. Layering in robust business intelligence, course operators gain clear visibility into the intersection of performance, demand, and pricing impact.

The result is a smarter, more proactive approach to pricing that drives revenue growth without adding operational complexity or disrupting the way your team already works.

PRODUCT BENEFITS

Proactive, Not Reactive Pricing
Priswing doesn’t wait for demand to happen: it anticipates it. Just like the advanced algorithms used by hotels and airlines, Priswing forecasts future demand and sets optimal prices in advance so courses can capture more value across every tee time without relying on last-minute adjustments or manual oversight.

Machine Learning That Actually Works for Golf
Priswing’s algorithm is purpose-built for the nuances of golf operations. It continuously learns from booking patterns, weather shifts, and historical trends to keep pricing aligned with real demand: day in and day out.

Seamless Tee Sheet Integration
No new systems or disconnected workflows. With more than 20 tee sheet partners, Priswing operates directly within your existing tech stack, so pricing updates happen automatically and inventory stays clean, consistent, and easy to manage.

Operator Control, Without the Headache
You’re still in control to set guardrails, define pricing strategies, segment customers, and tailor behavior by time, type, or season; all while Priswing handles the heavy lifting behind the scenes. For multi-course operators, the native Business Intelligence suite standardizes reporting across properties, even when running different tee sheet systems, to deliver true apples-to-apples comparisons and a unified view of performance.

Gap Fill That Protects Revenue
Open tee times don’t have to mean lost revenue. Priswing’s Gap Fill capability intelligently adjusts pricing to help move unsold single and twosome inventory without eroding overall rate integrity so you can keep your tee sheet full and your pricing strategy intact.

Competitor and Market Visibility, Built In
Priswing Radar gives operators a real-time view of their competitive set and local market conditions. By surfacing how your pricing and availability compare, Radar adds critical context to every pricing decision—so you’re not just optimizing in a vacuum.

Better Experience for Golfers
Consistent, demand-aligned pricing builds trust. Golfers see fair, logical rates across all channels, creating a smoother booking experience and stronger long-term loyalty.

Proven Revenue Growth
Courses using Priswing typically see revenue increases in the 15–20% range, driven by better pricing decisions, not more work.