4:00 pm – 7:00 pm

Registration, Badge Pickup and Happy Hour (sponsored by PGA of America)

Fairway Foyer

Meet the PGA of America Player Engagement Team

7:00 am – 10:00 am
3:00 pm – 6:00 pm

Registration & Badge Pickup

Fairway Foyer

8:00 am – 4:00 pm

Yamaha Golf Outing

Carmel Valley Ranch
One Old Ranch Road
Carmel, CA 93923​

8:00 am — Shuttles depart to Carmel Valley Ranch
8:30 am — Breakfast
9:45 am — Welcome and golfers in cars
10:00 am — Shotgun start
12:00 pm – 2:00 pm — Lunch on the course
Reception immediately following play
4:00 pm — Shuttles return to Monterey Plaza Hotel & Spa

6:30 pm – 8:30 pm

Toptracer Opening Reception

Monterey Plaza Hotel – Upper Plaza

7:00 am – 4:30 pm

Registration & Badge Pickup

Fairway Foyer

8:00 am – 8:45 am

Breakfast

Monterey Bay Room

8:50 am – 9:00 am

Opening Remarks

Cypress Ballroom

Jay Karen | CEO | NGCOA

9:00 am – 9:50 am

Golf Business Gauge: Tracking Travel, Hospitality and Other Economic Key Performance Indicators

Cypress Ballroom

Michael Dominguez | President & CEO | Associated Luxury Hotels International

We kick off MCOR25 Day 2 with unparalleled consumerism coverage: Michael Dominguez sits atop Associated Luxury Hotels International — one of the world’s most influential luxury hospitality associations — so you won’t want to miss his expert insights, analysis and reaction to new industry data. He’ll cover consumer behavior trends, RevPAR growth, tourism and high-end group demand metrics, the economy’s impact on F&B, transportation trends and more!

10:00 am – 10:40 am

Education Session

Cypress Ballroom

10:40 am – 11:00 am

Networking Break

11:00 am – 12:00 pm

Consistency for Your Customers — How to Heighten Hospitality Across Your Golf Operation

Cypress Ballroom

Ryan Magnon | Senior Operations Executive | Chick-fil-A Inc.

If you’ve ever stepped into any Chick-fil-A across the country, you know first-hand that the level of service and hospitality you’re treated to (from a labor pool of mostly teenagers and young adults!) is beyond what anyone would expect for a fast-food establishment. Could your golf facilities use a jolt of this elevated, consistent customer service? Ryan Magnon, Chick-fil-A’s senior operations executive and former Capella Resorts executive alongside Horst Schulze (Ritz-Carlton founder), takes a deep dive into what it takes to transform your workforce culture into something exceptional and memorable, and turn your hospitality standards into a competitive advantage.

12:00 pm – 1:00 pm

Lunch/Networking

Monterey Plaza Hotel – Outdoor Plaza

1:00 pm – 2:00 pm

Expert Panel

Cypress Ballroom

2:10 pm – 3:10 pm

Executive Panel

Cypress Ballroom

(Moderator) David Pillsbury | CEO | Invited

3:10 pm – 3:30 pm

Networking Break

3:30 pm – 4:30 pm

Closing Q&A

Cypress Ballroom

Greg Norman | Two-Time Major Champion | World Golf Hall of Fame Member

Jay Karen | CEO | NGCOA

Golf and business icon Greg Norman joins NGCOA CEO Jay Karen on the MCOR25 stage for an exclusive fireside chat to close out the retreat. Norman, who remains one of golf’s most impactful figures, will recount his storied career on the course, and reveal how he built a global brand which sparked innovation throughout the industry off the course. At the close of this unforgettable chat, you’ll be able to ask The Shark your questions during an audience Q&A.

5:15 pm – 9:00 pm

Pepsi Closing Reception

The Inn at Spanish Bay Fairway Patio

17-Mile Drive
Pebble Beach, CA 93953