Dear Multi-Course Owners and Resort Operators,
At Guru Collective, we believe that the strength of any golf operation lies in its people — and for multi-course operators, the ability to build strong, consistent teams across multiple locations is both the challenge and the opportunity.
That’s why we’re proud to support MCOR25 and connect with leaders who are redefining excellence at scale.
Whether it’s customized team member training, health and safety, risk management, or leadership development, our suite of tools is designed to help you streamline operations, strengthen your teams, and create more memorable guest experiences. From world-class learning platforms to smart digital solutions, everything we offer is crafted specifically for the business of golf — and the people who drive it.
We’re honored to work alongside some of you already, and we’re excited to meet others who share our passion for innovation, service, and continuous improvement.
Thanks to the NGCOA for creating this space where ideas are shared, partnerships are formed, and the future of our industry is shaped.
Warm regards,
James Cronk
Co-Founder & CEO, Guru Collective
Guru Collective helps multi-course golf operators streamline team member onboarding, staff training, risk management, health and safety, and guest service through a suite of innovative, golf business specific solutions. From digital waivers to custom staff development platforms, our tools are designed to strengthen teams and elevate performance across every location of your organization. Built by industry experts, Guru Collective empowers operators to lead with confidence and deliver consistent, exceptional member and guest experiences.
Product Benefits
At Guru Collective, we don’t believe in one-size-fits-all. Our suite of tools is purpose-built to help golf course operators — especially those managing multiple facilities — tackle their biggest challenges with smarter systems, better training, and stronger safety practices. Whether you’re focused on elevating service, improving onboarding, managing compliance, or reducing risk, we’re here to help your organization thrive.
GIG is your all-in-one digital learning platform for the golf business, offering over 250 hours of training content, expert advice, and practical tools for every member of your team. Whether it’s onboarding frontline staff, developing managers, or customizing training with your own club content, GIG improves performance, accelerates onboarding, and strengthens culture across your operation.
Elevate by GIG
Elevate by GIG is our exclusive, AI-powered training solution for premier golf clubs. With custom avatars, professionally produced content unique to your operations, and a branded learning portal, Elevate transforms how your club delivers training — ensuring consistency, engagement, and operational excellence at the highest standard.
The Toolbox simplifies health, safety, and compliance for golf clubs by giving your team a centralized, easy-to-use platform to manage equipment training, identify hazards, report incidents, and comply with regulatory requirements. It builds a proactive safety culture, empowers staff accountability, and gives operators peace of mind with real-time data and audit-ready reporting.
eGolf Waiver reduces risk and operational friction by digitizing the waiver process for members, guests, and tournament players. With flexible signing options, secure storage, and integration with Lightspeed Golf, it protects your club, streamlines operations, and can even help lower insurance costs through stronger risk management practices.
From the first tee to the admin office, our solutions are designed to help you lead with confidence and consistency — across every course you operate. At Guru Collective, we’re proud to support clubs that are ready to work smarter, train better, and raise the standard for service and safety.
