Fairway Play is a software development company that develops mobile applications for the golf industry that allow golfers to easily play fun games, enhance golfers’ enjoyment of their actual golf game, create captive, incremental revenue for golf course owners and operators, and provide a bridge for non-course golfers to move to on-course golf. Courses benefit from their relationship with Fairway Play through increased on-course F&B sales from Fairway Play game players, increased clubhouse F&B sales from Fairway Play game players, increased tee time demand from Fairway Play game players, the ability to market to Fairway Play’s database of players, and a way to bridge the gap to bring non-course golfers to their courses with an entertaining, experience-based way to play the traditional golf game.

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